Depression Essay Example | Topics and Well Written Essays - 750 words - 5

Depression - Essay Example The humiliation they suffered and the agonies they had to endure in order to feed themselves were highlighted in news stories, pictures and reports which were seen and experienced worldwide. The first two photographs depict the agony and forlorn state of affairs of those times in an effective manner, which leaves nothing to the imagination of the beholder. Nature is a great teacher and the human race, despite its superiority to the lower animals, can succumb to its vagaries, which can have a stark similarity to an animal in distress. Floods, droughts, earthquakes, famines, war, other man made as well as natural disasters have thrown up eras of great tragedy and human suffering, which can be heart rending when looked at retrospectively. The 1936 photographs by Dorothea Lange showing a mother with her children tell a story which is not at all difficult to interpret for a person with basic intelligence. The despondency is clear in expression in the mother as well as the elder child whose face though hidden from view in the second photograph, show emotions of despair, desperation and the sense of resignation. The empty bowl in front of the woman indicates the state of affairs and depicts the shortage of food which was prevalent in that era. When such basic necessities are not met, it inflicts great damage to the psyche of the sufferer, which is clearly reflected in the facial expression of the mother. She seems intelligent enough to be aware of the gravity of the situation she seems to be in. The bowed heads of both mother and child indicate depression as the dominant emotion as depicted in their expression as well as demeanor. Obviously they are suffering from lack of food, shelter and seem to be resigned to their fa te. The little baby held fondly by the mother seems to have been lulled to sleep after suffering pangs of hunger. The little boy is shown clinging to the pole in order to support himself. His eyes are closed, either in

International Marketing Case Study Example | Topics and Well Written Essays - 3000 words

International Marketing - Case Study Example He contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing and the success or failure of the decision basically depends upon; International market situations happen to be multilevel in their decision focus, with a hierarchy of decisions from country assessment and performance measurement decisions through to more traditional marketing mix allocations and programs. For the purpose of this assignment we choose 'BARCLAYS BANK', a UK-based financial services group, with a large international presence in Europe, the USA, Africa and Asia. Barclays is one of the largest financial services companies in the world, In terms of market capitalisation. It has been operating for more than 300 years with more than 25 million customers and 118,000 employees in over 60 countries. Barclays origins can be traced back to a modest business founded more than 300 years ago in the heart of London's financial district when goldsmith-bankers provided monarchs and merchants money for funding their business ventures. John Freame and his partner Thomas Gould established one such in Lombard Street in 1690. The name Barclay became associated with the company in 1736, when James Barclay also became a partner. The company amalgamated with the London, Provincial and South Western Bank in 1918 to become one of the UK's 'big five' banks. By 1926 the bank had 1,837 outlets. The modern banking business though started picking up in 1925, with the merger of three banks - the Colonial Bank, the Anglo Egyptian Bank and the National Bank of South Africa to form Barclays international operations. This helped the bank in adding more business in Africa, the Middle East and the West Indies. Besides the banking operations the Barclays' group has business interests in a range of fields like fund/ capital management, investment advisors, insurance, etc. But for our study we'll limit ourselves mainly to the banking operations. Some of the historical milestones and salient features about the Barclays' operations are; Barclays acquired Martins Bank in 1969, the largest UK bank to have its head office outside London. In 1981, it became the first foreign bank to file with the US Securities and Exchange Commission and raise long-term capital on the New York market. Taking giant strides towards global acceptance Barclays listed its shares on the Tokyo and New York stock exchanges in 1986, thus becoming the first British bank to do so. In 2000 it took over the Woolwich, a leading mortgage bank and former building society founded in 1847. In July 2003 Barclays acquired the Banco Zaragozano, one of Spain's largest private sector banking groups, which was founded in 1910. Keeping pace with technological advancements Barclays started the telephone banking service Barclaycall in 1994 and later on-line PC banking in 1997. Barclays has also introduced